FOR A NEW primary school we are currently working on creating the entire identity plus a large number of different applications for in and around the school. The challenge is that we are dealing with multiple target groups. You communicate with the student (of different ages), with parents, but also from the school to other stakeholders.
TO ACHIEVE THIS we work together with several departments, the founders, the architect, web designers and marketing. The designs are also bilingual and Multi script, namely Farsi and English.