FOR AN EXISTING organization I was approached to make a re-design of their current visual identity. The question was to make the current more accessible and more inclusive. An important part is the typography and illustrations. I didn’t want to lose the activist character, so I opted for condensed dark capitals and illustrations in collage style, but all slightly softer and more appealing to a larger audience.
IT IS ALSO a visual identity that leaves room for development, this is because many presentations will be made by the employees themselves. I make guidelines within which there is space for your own interpretation but you always recognize WoW. Several languages, English, French and Spanish.